Cookie Policy
Last Updated: March 15, 2025
This Cookie Policy explains how Acorn ("we", "us", or "our") uses cookies and similar technologies on our website and platform. This policy is part of our Privacy Policy and explains what these technologies are and why we use them, as well as your rights to control our use of them.
1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners. Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device when you go offline, while session cookies are deleted as soon as you close your web browser.
2. Types of Cookies We Use
We use different types of cookies for various reasons:
2.1 Essential Cookies
These cookies are necessary for the website to function properly. They enable basic functions like page navigation, access to secure areas of the website, and remembering your preferences. The website cannot function properly without these cookies.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains your session while you browse the website | Session |
| auth_token | Authenticates your login status | 30 days |
| csrf_token | Prevents cross-site request forgery attacks | Session |
2.2 Preference Cookies
These cookies allow the website to remember choices you make (such as your preferred language or the region you are in) and provide enhanced, more personal features.
| Cookie Name | Purpose | Duration |
|---|---|---|
| language | Remembers your preferred language | 1 year |
| theme | Remembers your preferred theme (light/dark) | 1 year |
| ui_preferences | Stores your UI customization preferences | 1 year |
2.3 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us improve the way our website works.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - Distinguishes users | 2 years |
| _gid | Google Analytics - Distinguishes users | 24 hours |
| _gat | Google Analytics - Throttles request rate | 1 minute |
2.4 Marketing Cookies
These cookies track your browsing habits to enable us to show advertising which is more likely to be of interest to you. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Facebook Pixel - Tracks conversions | 3 months |
| _gcl_au | Google AdSense - Stores and tracks conversions | 3 months |
| _ttp | TikTok Pixel - Tracks user behavior | 1 year |
3. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements, and so on. These cookies may be placed by:
- Analytics providers (such as Google Analytics)
- Advertising networks (such as Facebook, Google Ads)
- Social media platforms (such as LinkedIn, Twitter)
- Content delivery networks
- Customer support tools
4. Similar Technologies
In addition to cookies, we may use other similar technologies on our website:
- Web Beacons: Small graphic images (also known as "pixel tags" or "clear GIFs") that may be included on our sites and services that typically work in conjunction with cookies to identify our users and user behavior.
- Local Storage: We may use local storage technologies (such as HTML5 localStorage) to store your preferences or other data on your device.
- Session Replay: We may use session replay technologies to record your interactions with our website to help us improve user experience.
5. Managing Cookies
Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies, or to alert you when cookies are being sent. The methods for doing so vary from browser to browser, and from version to version. However, managing cookies through your browser settings could impact your experience on our website, as some features may not function properly.
You can generally find the cookie settings in the "Options" or "Preferences" menu of your browser. To understand these settings, the following links may be helpful:
6. Cookie Consent
When you first visit our website, you will be shown a cookie banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking on the "Cookie Settings" link in the footer of our website.
7. Changes to This Cookie Policy
We may update our Cookie Policy from time to time. We will notify you of any changes by posting the new Cookie Policy on this page and updating the "Last Updated" date at the top of this policy. You are advised to review this Cookie Policy periodically for any changes.
8. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us at:
Acorn, Inc.
123 Growth Avenue
Suite 500
San Francisco, CA 94103
privacy@acorn.io